Competition Underway for Title of Tennessee Beef Ambassador

Seeking young people who like to tutor, talk and tweet about beef

beef ambassador logoApplications are being accepted through June 19 for the 2015 Tennessee Beef Ambassador contest. The longstanding ambassador program identifies and trains young people to be spokespersons for the beef industry. The state competition is July 8, during the Tennessee Beef Expo at Middle Tennessee State University.

The competition will test participants’ skills in advocating for beef and correcting misconceptions they hear from the media or consumers. The contest has two divisions: junior (ages 13-16) and senior (ages 17-20).

Tennessee’s senior winner will travel to Denver, Colorado, Sept. 25-26, to compete for one of five national ambassador positions. This team serves for one year and attends consumer promotions and other events around the country to help educate consumers about beef nutrition, safety and the environmental practices farmers use to maintain healthy, productive land. National ambassadors also complete weekly pro-beef social media activities, such as blogging, posting to Twitter and Facebook.

The top three Tennessee state finishers in each division will receive cash awards, while the state senior winner will also receive $750 for travel expenses to the national competition. The state competition will be sponsored by the Tennessee Beef Industry Council and Tennessee Cattlemen’s Association.

For more information and entry materials, contact Janna Sullivan, Tennessee Beef Industry Council, (615) 896-5811 or or Lauren Neale, Tennessee Cattlemen’s Association, (615) 896-2333 or . Contest materials can also be found at and in the Tennessee Cattle Business magazine.



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