Valuable Pocket Tool for Cattle Producers Now Available

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A pocket-sized record keeping tool that has been used by cattle producers for more than 30 years to enhance profitability will be available for the 2016 year starting October 5 – at a reduced rate for a limited time.  The Integrated Resource Management (IRM) Redbook from the National Cattlemen’s Beef Association helps cattle producers effectively and efficiently record their daily production efforts.

The 2016 Redbook has more than 100 pages to record calving activity, herd health, pasture use, cattle inventory, body condition, cattle treatment, AI breeding records and more. It also contains an annual calendar, section for addresses, revised Beef Quality Assurance national guidelines, and proper injection technique information.

“With the growth of branded beef programs, people are asking for more and more documentation on how you raise your cattle,” according to John Paterson, a New Mexico rancher. “The redbook gives you that documentation, putting it right there in your shirt pocket. Just as important, it helps me identify potential problems with my cow herd, and provides me with specific information that I need to better assess my progress, such as the percent of calves born in the first third of calving season and the percent born in the last. It helps me manage many of the challenges on my ranch.”

Until Nov. 15 Redbooks can be purchased for $6.50 each, plus shipping. After Nov. 15 the price of the Redbooks will be $7 each, plus shipping. Customization of the Redbooks is available (for 100 books or more), and quantity discounts are available. To order, visit www.beefusa.org.

For more information on the NCBA Redbooks, contact Grace Webb at gwebb@beef.org or (800) 525-3085.

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