A pocket-sized recordkeeping tool that has been used by cattle producers for more than 30 years to enhance profitability will be available for the 2017 year starting Oct. 3, 2016. The Integrated Resource Management (IRM) Redbook from the National Cattlemen’s Beef Association helps cattle producers effectively and efficiently record their daily production efforts.
The 2017 Redbook has more than 100 pages to record calving activity, herd health, pasture use, cattle inventory, body condition, cattle treatment, AI breeding records and more. It also contains a Producers Guide for Judicious Use of Antimicrobials in Cattle, Beef Quality Assurance Best Practices, and proper injection technique information, as well as a calendar and notes section.
“With the growth of branded beef programs, consumers are asking for more and more documentation on how you raise your cattle,” according to John Paterson, a New Mexico rancher. “The redbook gives you that documentation, putting it right there in your shirt pocket. Just as important, it helps identify potential problems with your cow herd, and provides specific information that you need to better assess your progress, such as the percent of calves born in the first third of calving season and the percent born in the last. It helps manage many of the challenges on your farm or ranch.”
Redbooks can be purchased for $7.00 each, plus shipping and handling. Customization of the Redbooks is available (for 100 books or more) and quantity discounts are available. To order, visit www.beefusa.org.