The newly formed Collegiate Beef Advocacy program is ready to take over the beef promotion world. It was launched at the recent Cattle Industry Convention and NCBA Trade Show in Nashville in early February, and is sponsored by the American National CattleWomen. Three young ladies from across the country were chosen to represent the millennial voice and will serve one year as official promoters and advocators for the beef industry.
Elizabeth Loseke of Nebraska is currently studying to become a veterinarian and is one of the members elected to the team. “I have two goals I’d like to accomplish in this role,” said Loseke. “The first is to use this as an opportunity to reach parents who are making food choices for their family and let them know that beef is a healthy and nutritious option. The second is that through my education, I would have some credibility as a veterinarian and promoter of beef, and would be able to have discussions with state and national legislators on the importance of agriculture.”
Haley Goodall of North Dakota is also excited about reaching the millennial consumers and hopes to bring beef information to a wide audience. “The beef industry is so much more than what people realize and has so much more value in diets than what the mainstream gives it credit for. I hope this team can help bring awareness.”
McKinzie Smith of Utah echoes Goodall and says “I want everyone to know that beef is the way to go.”
The team will meet with leaders of ANCW to form strategies and beef messaging plans for the upcoming year. Look for their great work in the days ahead!